No one imagines that eCommerce is as "Wild West" as it is. Every company looks so put together on the outside. The reality is, eCommerce is fueled by third party themes and applications written by developers who aren't too worried about how their code works with your code. eCommerce is driven by conflicting gurus and experts who are all 100% sure they're doing it the right way. We're constantly reading, learning, testing, winning and losing - all while trying to keep up with the next algorithm update.
I have spent the last 10 years trying, failing and eventually succeeding at building a high 8-figure eCommerce business in one of the most highly competitive verticals. And guess what? I've been taking notes. I know what it takes to sell. I know what it takes to solve even the toughest of problems, and I know what it takes to get world-class value out of the smallest of teams.
Don't hire an agency until you talk to me. You'll end up working with someone who has never been there or done that. You'll leave with an incomplete picture of what it takes and new problems to solve. I know what it feels like to truly love a company. I know you care and I'll care as much as you do.
With over $50M in ad spend under my belt (for one company, not spread over hundreds), I know that it takes an "alternate" view beyond what you're led to believe to truly spend at high scale. I can guide you.
Customer relationship management still lives in the core of eCommerce, yet too many companies today fail to consistently give their subscribers a reason to stay. I can help you build a list of rabid brand enthusiasts.
A true passion of mine - the "science" side of selling - increasing conversion rate of your website is a web of pulling levers. I can help guide you to 3% and beyond at high traffic, even if you don't have a split testing platform.
Building multiple streams of recurring revenue is truly the secret sauce to building any eCommerce business - and for so many more reasons than the money in the bank. I can guide you to leverage your subscriber base for exponential growth of new customers.
Often the challenges eCommerce businesses face fail to fall into a category. Something is wrong. You know it. You can feel it in your bones that something isn't right. I have felt this feeling countless times, and have solved hundreds of high impact problems for more businesses than just my own. I can help guide you to a speedy solution, so you don't end up burning something you didn't have to burn.
I am a highly loyal, hard-working and value-driven individual. I believe that I have not succeeded until you feel I have provided a 10X ROI for your investment in me. I will spend every minute of your valuable time with this in mind.
For your investment, I will have notes and actions items ready to go.
Time is money. In your best interest, I will not avoid saying what I think.
My insights are not the same as those you would get from an agency or another consultant.
I love this. I will treat your business as my own. I may talk a million miles a minute.
I understand what it's like to love your business. There are things that you know about your business that absolutely no one could ever know better. I will not enter to take over. I will work with you to learn your way, then I will use my practical experience to help prepare your business for the next level... then I'll take you to the next level.
Most businesses start with an"if you build it, they will come" mentality. Then, when they don't come, they pay for their guests. The problem is, most business don't realize that the house they are paying for guests to enter has mold, a wicked rat infestation and a squatter in the attic.
I like to use a bucket analogy. Your business is a bucket, and all of the time, resources and potential customers make up the water. For every problem, there is a hole in your bucket. You may think there are only 2 holes in your bucket, so you should still be able to fill the bucket by pouring in water fast enough... but the bucket simply won't fill. You decide you must not be aware of all of the holes in your bucket. Now ask yourself...
Do you still want to keep pouring water?
You've mapped out your business' leaks, now it's time to find more. From card declines to console log errors, leaks are hiding in places 90% of businesses fail to look. Your ability to locate and patch them is what will put you in the top 10% of businesses.
Before continuing to increase your ad spend (pouring more water into a leaky bucket), let's identify and patch as many leaks as possible so that you know you're not wasting your ad dollars.
Now that your bucket is patched, it's time to pour your water.
Scaling. Growth. The fun part... or is it?
Scaling is exciting, but with scaling comes new challenges, new leaks and growing pains that you never imagined.
I have personally seen many of these challenges first-hand and can work with you to face these challenges head-on.
And trust me... when you're hitting mid 8-figures growing your business, you will be happy you patched all of those 6 and 7-figure leaks before heading to the next level.
If you are here looking for a viral moonshot hack, look elsewhere. The truth is, everything that worked in my career will not work on your business. I am looking to work with businesses I can partner with to grow sustainably over time, using the proven methods and thought processes I've learned over years of failing and getting back up again.
I value relationships heavily. I view partners as partners. After our work together, I am confident you'll be my next testimonial.
DTC Revenue Driven
Customers Served
Years Experience
Successful Platform Migrations
